Today, Rick O'Shea's radio programme changed to mostly music.
It's incredible really. At a time when RTE insists on blabbing on about the importance of their 'personalities' etc, paying/justifying massive salaries to radio staff like Gerry Ryan (who in no universe belongs on a youth station), they simultaneously completely withdraw the emphasis on the personalities of their most interesting employees. Rick O'Shea is one of these.
His programme is generally stimulating, funny, interesting, interactive, revealing and thought-provoking. Now? Pink - 'So What', Beyonce - 'If I Were A Boy'. A few links. The news. The sport. Entertainment news. It's an insult to a person of Rick's capabilities, experience and skills as a radio presenter to turn him into someone who just presses play.
Why now is 2fm taking this approach? They have just launched 2XM, a digital station with an emphasis on music. Surely, then, they should develop 2fm separately to the demands that are now being met on that digital station (which, seems to me, to just be loads of music.) So if 2XM is about the music, then why aren't the good things about 2fm being reinforced?
Talk about a lazy way out.
And even the music they are playing offers nothing new. It's just playlisted pop. Do the people who make decisions at 2fm not understand that if young people want to listen to music, they plug in their iPod or whack on Last.fm? Do they really just want the afternoon slots at 2fm to turn into a soundtrack for customers at Spar or petrol stations? Because that's what will happen now with these rudderless and badly thought out decisions.
If 2fm is looking to lose listeners to Phantom Daily, Spin Hits with Steve K, hell, Tony Fenton on Today FM! then they're certainly going in the right direction.
If you agree with what I'm talking about, you can join the Facebook group which makes some similar points. And you can also email firstname.lastname@example.org.
Yes, Rick O'Shea is a mate, but even if he wasn't, I'd still be ragin'.