Star Little Thing launch their single 'Where Is The Child Gone' this evening at 6.30pm in the Loft in the Powerscourt Centre this evening.
Why you need a launch party for a song is kind of beyond me. Surely launches are about new brands of vodka or breast cancer charity balls.
Then again, this is the band who hired one of the best PR firms in the business, Thinkhouse PR to take care of their shizz, a firm that's more used to bigging up clients like Ben & Jerry's, Wrangler, 3 Mobile, Urban Outfitters, not an ickle band.
Drive? Ambition? More money than sense?
Seems a little random to me to be honest.