Tuesday, August 14, 2007

Course code: JRPR101

Great post by Shane about a new journalism course set up by a bunch of PR heads. Positively guffawed at his suggested lecture names.
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3 comments:

RapturePonies said...

oh lads, how can they be serious!

4:20 p.m.
Critical Junk said...

I think there is method in their madness....

5:42 p.m.
Frank said...

It's a great post but as someone who works for the Dark Side, there's a couple of habits some, not all, journalists seem to have picked up and it would make our lives a little easier if they could unlearn them.

Continuing to contact PR spokespeople looking for information years after they have left the relevant organisation. (It works both ways)

Preferring to ask really, really stupid questions rather than do any preparatory research.

Blind reliance on official sources as gospel written on tablets of stone by the hand of God.

A marked, and no doubt coincidental, preference for the PR companies, and those they represent, who have massive entertainment budgets for journalists.

Arrogance.

10:33 a.m.

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