Thursday, July 05, 2007

Mentos - genius

clicky

If anyone reads this blog regularly, you might cop that I'm interested in branding, innovative advertising and viral marketing methods from the links I provide on the articles of the day posts.

The link above is to a Mentos campaign that is just very smart, one of the most exceptional I've come across recently. Check it out.

6 comments:

John said...

That truly is smart.

It is also quite addictive. I just spent fifteen minutes discussing the politics of lunch hours with the guy. Odd.

shane said...

i think i got kicked off for making fun of him.

Una said...

play nice Shane!

Markham said...

Nice until the lads at b3ta have a go at him. All pretty juvenile until "mentos love people" logs on - that has potential.

http://adwrecker.blogspot.com/

tom nerdrock said...

another great marketing campaign and some Una kudos
http://nerdrock.wordpress.com/2007/07/06/who-needs-a-kwik-e-mart/

Una said...

I wish they'd turn the 20,000 Eurospars that have taken over Dublin into Kwik-E-Marts. Way more fun.